{"product_id":"fortify-™","title":"FORTIFY+™","description":"\u003ch2\u003eBuild Strength Before Stress Shows Up\u003c\/h2\u003e\n\u003cp\u003eSummer exposes weak lawns.\u003c\/p\u003e\n\u003cp\u003eFortify+ is applied during late spring when your lawn is actively growing. It strengthens the plant and soil so your turf enters summer thicker, healthier, and more prepared.\u003c\/p\u003e\n\u003cp\u003eThis is the step most homeowners skip—and it’s often the reason lawns struggle when heat and traffic increase.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat It’s For\u003c\/h2\u003e\n\u003cp\u003e• Late spring lawn strengthening\u003cbr\u003e• Building density before summer\u003cbr\u003e• Preparing for heat stress\u003cbr\u003e• Preparing for heavy foot traffic\u003cbr\u003e• Supporting soil activity during peak growth\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat You’ll Notice\u003c\/h2\u003e\n\u003cp\u003e• Fuller, denser canopy\u003cbr\u003e• Deeper, richer green color\u003cbr\u003e• Stronger blades that stand up better\u003cbr\u003e• More consistent growth across the lawn\u003c\/p\u003e\n\u003cp\u003eFortify+ turns spring growth into durable turf structure.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eDuring peak spring growth, your lawn is building leaves, roots, and energy reserves. Fortify+ supports this natural growth phase by helping the plant use available nutrients more efficiently and develop stronger tissue.\u003c\/p\u003e\n\u003cp\u003eInstead of growing fast and soft, the lawn grows thicker and sturdier. At the same time, it encourages healthy soil activity, which supports long-term stability.\u003c\/p\u003e\n\u003cp\u003eThink of this as strength training for your lawn before summer heat begins testing it.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhen to Apply\u003c\/h2\u003e\n\u003cp\u003e• Mid-to-late spring\u003cbr\u003e• During active growth before summer heat\u003cbr\u003e• Several weeks before expected high traffic or high temperatures\u003c\/p\u003e\n\u003cp\u003eThis is a preparation step—not a rescue product.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy It’s Part of the Full-Season System\u003c\/h2\u003e\n\u003cp\u003eFortify+ is only included in the Full-Season Bundle for a reason.\u003c\/p\u003e\n\u003cp\u003eLaunchX builds early growth.\u003cbr\u003eFortify+ builds structural strength.\u003cbr\u003eDefend helps protect that strength under stress.\u003c\/p\u003e\n\u003cp\u003eWithout this middle phase, lawns often look healthy in May but fade in July.\u003c\/p\u003e\n\u003cp\u003eIf you want performance that carries through summer instead of peaking in spring, this step completes the preparation cycle.\u003c\/p\u003e","brand":"GreenIQ","offers":[{"title":"Default Title","offer_id":51445184987453,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/2779\/3981\/files\/02_-_Fortify_Product_Hero.jpg?v=1780848341","url":"https:\/\/greeniqlawn.com\/products\/fortify-%e2%84%a2","provider":"GreenIQ","version":"1.0","type":"link"}